New Delhi | Jagran Technology Desk: Social media site Facebook has declared that it is all set to launch a campaign in India for people to understand the fake information on COVID-19. Yes, FB will help its users learn and detect the misinformation being spread about the ongoing wave of coronavirus in the country.
The campaign which is to be rolled out in the upcoming weeks will encourage people to keep a check on the information that they are receiving. Users will get to know that whether if it is from an authentic source such as www.mygov.in/Covid-19/ or not. Facebook has also come up with 6 tips to fight COVID-19 misinformation. These will be available on the website itself and will show up with a series of creative adverts, and link out to a dedicated microsite, www.fightCovidmisinfo.com/india/.
Through the website and the adverts, we will encourage people to get the whole story, not just the headline; look out for a trusted source; share facts, not rumours; get the full context from credible sources; inform friends and family if they are sharing inaccurate information and pause before sharing, Facebook said in a statement.
The campaign and the website will be rolled out in English and 9 Indian languages – Hindi, Tamil, Telugu, Oriya, Malayalam, Marathi, Kannada, Gujarati and Bengali.
The tech giant has also made significant investments to remove accounts and content that violate Community Standards or Ad Policies and reduce the distribution of misinformation and false news.
“During the pandemic, we’ve removed more than 12 million pieces of harmful misinformation on Covid-19 globally from Facebook and Instagram, including falsehoods about approved vaccines,” it shared in the statement.
Facebook has put warning labels on over 167 million posts marked as false by third-party fact checkers. When people see warning labels, about 95 per cent of the time they do not go on to view the original content, it added.
Facebook has also initiated a campaign in association with some of the leading doctors of the country. The campaign includes a series of 12 videos where Doctors address the most commonly asked questions on Covid-19. The video series — #DoctorKiSuno — will premiere on https://www.facebook.com/FacebookIndiaA and will cover key topics like Covid-19 in children, Diabetes and Covid-19, the mental health impacts of Covid-19 among others.