The card has on-boarded another one million customers in the last nine months, with over 80 per cent of new customers availing the card completely digitally, without any physical interaction.
ICICI Bank and Amazon Pay announced that the Bank has crossed the milestone of issuing 2 million Amazon Pay ICICI Bank credit cards.
The credit card has emerged as the fastest co-branded credit card to cross this milestone in the country. Amazon Pay and ICICI Bank introduced the card, powered by Visa, in October 2018. The card has on-boarded another one million customers in the last nine months, with over 80 per cent of new customers availing the card completely digitally, without any physical interaction.
The benefits include an always-on, unlimited reward programme, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and the contactless payment feature to help customers pay safe.
Customers can apply for the Amazon Pay ICICI Bank credit card on Amazon.in website or mobile app. They get a digital card in a 100 per cent contactless and paperless manner. The physical card is also sent to the customer by ICICI Bank within a few days.
ICICI Bank and Amazon Pay have been adding features to the card to improve customer convenience. Any registered customer of Amazon.in, including those who are not customers of ICICI Bank, can apply for the card digitally, from anywhere in the country. New customers can be on-boarded by ICICI Bank through a Video KYC facility in a safe and contactless manner.
This is among the first credit cards in India which introduced Video KYC for customers in June 2020. Since then, the card has witnessed encouraging acceptance from across the country, majorly from cities including Delhi NCR, Mumbai, Pune, Bengaluru and Hyderabad.
Sudipta Roy, Head – Unsecured Assets, ICICI Bank said: “The Amazon Pay ICICI Bank credit card has received an exciting response from customers across the country. The industry rewards, seamless access to credit and the easy on-boarding process are the key contributors of this excitement. With the introduction of Video KYC in June 2020, many new-to-bank customers applied for the card from various parts of the country, which significantly boosted the user base.”
He further added “In October last year, the card became the fastest co-branded credit card in India to cross the milestone of one million issuances. It has now become the fastest co-branded credit card to cross two million issuances, with the last one million cards issued in less than a year. More than 80 per cent of these new customers availed the card completely digitally, without any physical interaction. We believe the card is well poised to become the largest co-branded credit card in the country.”
Key features of the Amazon Pay ICICI Bank credit card
Lifetime free credit card with no joining or annual fee
Offers unlimited reward points on card spends based on the category of spends
Amazon Prime members earn 5 per cent reward points and all other customers shopping on Amazon.in earn 3 per cent reward points
Offers 2 per cent reward points for spends on digital categories on Amazon.in, like bill payments, recharges, add money to Amazon Pay balance, travel and movie bookings
Also offers 2 per cent for spends on Amazon Pay merchants, e.g. Swiggy, Bookmyshow, Yatra, and many more
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