Micromax launches sub-brand ‘In’, announces comeback in Indian market

October 17, 2020

Homegrown brand Micromax on Friday announced it was making a comeback with a new sub-brand ‘In’. The development comes on the heels of the Production Linked Incentive (PLI) approvals sanctioned by the central government, thus, moving a step closer to ‘Atmanirbhar Bharat’. “We are delighted to make a comeback in the India market with our sub-brand ‘In’. When you have the word India or ‘In’ on you, it gives you a…

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Netflix, Amazon ramp up regional content as language-specific OTTs gain scale

October 17, 2020

NEW DELHI: India’s top three video streaming players are bolstering their regional content as language-specific streaming sites such as Hoichoi and Aha Video gain scale. Netflix and Amazon Prime Video have announced original films in Tamil, and also anthologies. On Netflix, Paava Kadhaigal, will feature shorts by popular filmmakers like Gautham Vasudev Menon, Sudha Kongara and Vetrimaaran featuring Kalki Koechlin, Prakash Raj, Sai Pallavi and others. Amazon Prime Video will…

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